CWP Design Unveils New Brand Identity Aligned with Multigenerational Focus

PHILADELPHIA, PA (Business Press Room) June 22, 2023 -- CWP Design has unveiled a new brand identity and website, reflecting greater alignment with its multigenerational focus that supports inclusivity and accessibility. A departure from its previous minimalism, CWP’s expressive new look highlights its personality and point of view. The refresh represents a commitment to the company's purpose of finding the common thread that unites multiple generations.

What started as a generalist graphic design firm back in 2008 has since evolved to specialize in rebranding for companies with cross-generational appeal that are navigating changing workplaces and dynamic marketplaces. “With our shifting mission, we’re committed to working with brands that are future-focused and looking to make a real-world impact,” says Corey Pontz, CWP’s Founder and Creative Director. “We believe the dialogue needs to move away from stereotyping generations, toward multigenerational inclusion in order to support business growth and longevity. CWP’s core values of authenticity, excellence, and inclusion, along with its strategic mindset, will continue to fuel our purpose as we collaborate with our clients to help them expand their reach and transform visions into reality.”

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CWP Design is a branding and graphic design firm that’s based in the Philadelphia region and collaborates with clients on a national scale. Key services include multigenerational branding, brand strategy and design, web design, marketing collateral design/execution, and brand alliance partnerships. A playful studio intent on creating meaningful and lasting relationships, CWP makes connections across generations to help organizations remain relevant and future-proof their brands.

Corey Pontz, CWP Design, http://cwpdesignstudio.com, 1 484-429-9422,